As strategic advisors to the Mark Hughes Foundation, LIONIZE played a pivotal role in securing Woolworths as a new retail partner for the iconic Beanie for Brain Cancer campaign. After a decade of success with LOWES, IGA, and strong online sales driven by NRL support, the Foundation needed greater reach to continue growing impact. We facilitated the onboarding of Woolworths stores across the Eastern Seaboard—boosting accessibility, visibility, and fundraising power.