To accelerate growth in the competitive OOH coffee mixes segment, Nestlé Professional partnered with LIONIZE to develop a performance-driven campaign targeting trade buyers through major distributors. Our strategy combined tailored creative, digital innovation and precise audience targeting—streamlining purchase pathways directly to distributor landing pages.

Brand Lift

Delivered in three phased waves, the campaign more than doubled sales by mid-2024 and drove a 575% increase in web traffic to a key distributor partner. The success not only surpassed targets but also secured strong activation support from distributors, cementing stronger channel relationships and setting the stage for long-term growth.